Brutus Broth launches in all Wegmans
OWINGS, Md., May 21, 2018 /PRNewswire-PRWeb/ -- Brutus Broth, LLC is pleased to announce their brand debut today by launching its all-natural chicken and beef bone broths for dogs in all Wegmans Food Markets. Catering to the growing demand for high quality pet foods, Brutus Broth is a nutritious and delicious liquid bone broth that can be mixed with a dog's existing dry food or can be served on its own. Fortified with turmeric, glucosamine and chondroitin, Brutus Broth is a human-grade product that is gluten, soy, yeast and dairy-free and has no artificial flavors, preservatives or colors. Unlike a majority of pet foods on the market today, Brutus Broth is made in a USDA-approved facility in New York.
"Our story began on Thanksgiving Day 2016 when a family member asked to what we attribute Brutus' longevity. The answer: Love and Grandma's Bone Broth," mentions Sue Delegan, Co-Founder and Chief Executive Officer. "Adding bone broth to his dry food provided Brutus with additional nutritional benefits and made his food much easier to digest. Plus, he loves the taste!"
In collaboration with her sister and father, Sue and the Brutus Broth team spent thousands of hours researching the pet market and speaking to experts in the industry. Using their tried and true family recipe, designing packaging prototypes, and working with ingredient suppliers and manufacturers, they created a product like no other pet food available - Brutus' Bone Broth -which is now launching to market.
Packaged in a ready to serve, 32-ounce aseptic carton that yields 8 servings (based on a 50 pound dog), Brutus Broth has a 2-year shelf life when unopened. In keeping with the Company's mission of "providing nutrition to your pet while giving back to the community," Brutus Broth will donate a portion of proceeds to help homeless animals with the help of the Brutus Broth Kids Committee.
The Brutus Broth Kids committee is comprised of kids aged 5-15 years old who will be responsible for choosing the charities that will be the beneficiaries of Brutus Broth's charitable donations. "It is important for us to get tomorrow's leaders involved to not only learn about entrepreneurship, but also philanthropy and giving back to the communities we live in," adds Sue's sister, Kim Hehir, Co-Founder and President.
The pet food industry has experienced robust growth and strong market fundamentals in recent years. This trend is fueled by a rise in pet ownership (over 50% of US households own dogs) and increased spending due to the "humanization" of pets (treating them like children). This has resulted in a demand for ingredient transparency, especially within the natural foods sector, as well as pet foods that are analogous to trendy foods enjoyed by humans, which is currently the case with bone broths. Finally, there is a manufacturing trend towards freeze-dried pet foods that need to be reconstituted with water or another liquid, which creates an opportunity for pet owners to use Brutus Broth as a healthier alternative. For more information, please visit http://www.brutusbroth.com or https://www.facebook.com/brutusbroth.
Brutus Broth, LLC was founded in 2017 by sisters Kim Hehir and Sue Delegan and their father, Tom Moffitt, who is a retired Vietnam veteran. With diverse backgrounds in entrepreneurship, branding, finance, non-profits and food, the Brutus Broth executive team has built their business around their passion for pet health and giving back to the community.
Wegmans Food Markets, Inc. is a 95-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the '100 Best Companies to Work For' by FORTUNE magazine for 21 consecutive years, ranking #2 in 2018.